Baskin-Robbins
The logo for the famous ice cream chain has colors and font that seem like a child coloring book but the real fun part is there is a hidden message. The color-blocking adds to the children's style, but if you look closely and you’ll see the pink is meant to emphasize a “31” for the original 31 flavors that Baskin-Robbins opened with in 1948. It makes sense why, to this day, they still want to emphasize the 31 flavors. They were the first ice cream parlor to introduce sampling before buying, and who can't be happy with free samples of ice cream!
Goodwill
Have you ever shopped at this second-hand shop or donated there? If you look closely you can recognize the smiling half-face of the Goodwill logo. But how many of us have simply overlooked the real hidden symbolism hiding in there? It’s not in the picture, but rather the “G” in “Goodwill” is the same face as the logo, but it goes unseen with a different color background.
If you have been to the Pittsburgh Zoo you might see the two animal faces right away, but did you also spot the fish jumping out of ‘water’ at the base of the tree? This is the logo that keeps on giving.
Amazon
Even though Amazon has grown into a billion-dollar company, it’s logo has been so effective that it has stayed relatively the same. Everyone loves Amazon because it basically sells everything you can think of, which is why their logo that shows an arrow going from A to Z, is genius.
However, their logo was not always this clever. The first rendering of the Amazon logo that appeared in 1994 when Jeff Bezos founded the company and sold primarily books, would be unrecognizable to most. In 1998, they redesigned the logo to be closer to what we know today and expanded to books, music, and more. But finally, in 2000, they began to expand their products and introduced the logo with today’s hidden message. Car logos are some of the most recognizable, but this next one has two competing theories behind its message.
FedEx
FedEx, much like Amazon, is basically everywhere now. Their logo is recognizable and holds a hidden symbolic message which embodies their brand perfectly. Between the negative space of the “E” and the “x”, an arrow is formed which points right, the direction most would associate with pointing forward.
Like Amazon, when the company was founded in 1971, the clever logo didn’t exist yet. It wasn’t until 1994 that they rebranded and the clever logo was created. The arrow is said to symbolize “speed and accuracy.”
Hershey’s Kisses
Hershey’s is another iconic chocolate brand, and they must have figured they should pull out some hidden images in their product logos. For their popular Hershey’s Kisses candy, the “K” and the “I” meet to form the shape of one of their chocolate Kisses in between.
Similar to the negative space of the FedEx logo, most will not notice the presence of this kiss, but can’t be unseen once it’s discovered. While the logo is relatively recent, the shape of a Hershey’s kiss hasn’t changed since 1907, so it looks like this logo may be timeless.
If you’ve had a Toblerone, you never would you have expected to see a bear in the mountains. Bet the image will be engraved into your minds the next time you buy this tasty chocolate.
Hidden meanings everywhere you look.
I love a puzzle so I will keep my eyes peeled for more as I roll along.
Have a wonderful day!
Nana