First, is novelty or an out of the ordinary experience. It is an enjoyable event that happens periodically, and you create an abundance of anticipation before it(2). In the case of large music festivals, this unique experience is often once per year. Ever find yourself counting down the weeks or days before a show? Human enjoy novelty, this is why we change cars, purchase new clothes, and look for new restaurants to eat at. s common among many humans to experience something different from their everyday life.
Humans have a tendency to escape. The Iso-Ahola's (1982) motivation theory suggests individuals are driven by the desire to escape their everyday environment. Movies, drugs, vacations; are all a temporary change of our realities, a way to forget about our worries and woes. Attending a festival lets us immerse ourselves into the world with removed social pressures, and no expectations; we leave our everyday responsibilities of work or school.
Socialization, the desire to interact with known and unknown individuals; is the most common motivator reported for attending festival or musical events.
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